The Next Generations

Written by George Friend |

London Fashion Week, home to the adventurous, risk-taking and eclectic mix of fashion designers. Although there the coverage is wide for the twinkled faces and must attend designers. London is home to the growing talent of fashion, the new wave of designers that emerge as they follow the footsteps of Christopher Kane and Alexander McQueen. This year I was lucky enough to meet some of that emerging talent to admire the next in line for popular demand in the coming seasons. Here are my four must watch for the future of fashion.

1. Roberta Einer

Estonia-born designer Roberta Einer, graduated from Westminster University in 2015. Einer launched her own label a few months later. After spending a year working in Paris with Oliver Rousteing as an intern along with a few more notable internships to Mary Katrantzou and Alexander McQueen. The 23-year-old designer is known for her rich embroidery and elaborate colour collections.

The British Fashion Council NEWGEN committee labelled Einer the one-to-watch in AW16. Since that status, the young designer has gone onto wow the audiences with her daring designs. 

Roberta Einer. Instagram (@robertaeiner)

2. Gary James McQueen

Nephew to the late Alexander Lee McQueen. Introduced to by a fashion event called Scoop London. Employed by his uncle, McQueen started his career as a textile designer.  Pushing himself continuously, McQueen uses the instinctive qualities that run within his family.  Designing and producing innovative and picturesque designs, McQueen continues to push the boundaries. “I sculpt it, digitally also. I render it to form a print, from there the pieces can become one-off pieces. From brooches or a comb design. It takes a while, but they contribute to different pieces” his efforts allow him to think of a dream destination.

“I don’t want to go high-street, my brand is a luxury and the designs are worth more than that. My brand is strong with their storytelling, I don’t want to get too commercial and have a stylist tell me what’s good for my brand.” McQueen surely deserves a place in this list and definitely a one to watch.

Gary James McQueen – garyjamesmcqueen.com

3. Mary Benson

The 25-year old interned for the late McQueen, Vivienne Westwood and Richard Nicoll. After graduating from The University of Westminster in 2014, Benson made her London Fashion Week debut with Fashion East, showcased for emerging designers founded by Lulu Kennedy. Benson produces collections that whimsical with ethereal influences.

Mary Benson – Photograph Courtesy of George Friend


4. Chanel Joan Elkayam

This seasons collection was stripped of her inspirational campaign ‘I don’t follow, I lead’ an imprinting message can inspire anyone. The identity of this collection spoke the volume of this message, the catwalk began with models Monroe Bergdorf and Kate Grant – each wearing a decorated slogan t-shirt. Directing a focus to their own stories, true trailblazers to present others out there anything is possible. Titled ‘Untitled’ the collection volumized many different influences proving a woman can be strong and confident with a nod to the 1980s. Along with ruffles and perhaps daintier silhouettes. Elkayam, is graduating from Central Saint Martins, also with notable appearances at Milan, New York, Paris and now London. Chanel is the youngest designer to do the four-fashion week cycle all before the age of twenty-one.


Courtesy of CJE Team – Zedd Photography

Each designer has a story to tell, these individuals express a mood or a time. They aren’t fiction, they are factual muses that direct a focus to any topics or influences.

Furthermore, they are the future of fashion.

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